+44 (0)7929 208 848

The charity sector's first benchmarking tool for loyalty

Image description

Roger Lawson

Roger Lawson is an independent fundraising consultant driven by a desire to help charities grow supporter loyalty and retention. And income!

He works with charities, universities and hospitals to help them develop communications strategies that excite and inspire donors to give, and keep giving. 


Roger’s approach is based on a passion for understanding the unique, personal motivations why their donors choose to give. He helps organisations use this insight to build propositions and supporter journeys that inspire donors and create organisational cultures that put their donors first.

Roger has held senior fundraising positions at Feed the Children and WWF, been strategy director of Cascaid and The Good Agency (two of the UK's most innovative and successful fundraising agencies) and now works directly with fundraising clients as a consultant.

Image description

Wood for Trees

Wood for Trees collaborates with some of the world’s best-known charities and not-for-profit organisations, including UNHCR, British Red Cross and Concern to provide data analytics, insight and business intelligent systems.

Their aim is to help make data insight the central pillar for organisational growth and they are passionate about providing data insight in the right way for the right audiences.

Wood for Trees operate under a principle that data is a living resource with the power to enhance lives and unlock the answers to many of the world’s problems. They are data champions, advocates and sculptors; it is the raw material with which they tell the stories that drive fundraising success.

Over the last few years Wood for Trees have won many industry awards including:

Institute of Fundraising Insight Award Winners: 2012 / 2013 / 2014 / 2015 / 2016

Database Marketing Awards: 2012 / 2013 / 2014


Image description

Professor Adrian Sargeant

Professor Adrian Sargeant is the world's foremost fundraising academic, holding a Chair in Fundraising at Plymouth University and directing the Centre for Sustainable Philanthropy.

He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology.

Adrian has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising. He is a prolific author and educator.

He has published over ten books and around 150 peer reviewed academic publications in the domain of individual giving, fundraising and nonprofit marketing. Most recently he has designed new qualification frameworks for fundraising professional bodies across the world.